Action for Children – Pop-Up Storytelling Animation

We worked alongside The Progress Film Company to create a heartfelt animation for Action for Children, a beautifully crafted TV ad that shares the charity’s vital work with warmth and empathy.

The animation was built in a handcrafted, pop-out card style that gave it a tactile, storybook feel. Layered with an emotional narrative and gentle motion, it followed a child’s journey through hardship to hope, illustrating how Action for Children steps in to make a difference. Multiple versions were created for broadcast and digital, each carrying the same powerful message that every child deserves a safe and happy childhood.