Anglian Water – Water Scarcity Explainer

We worked with the brilliant illustrator Will Scobie, using his distinctive single-line drawing style to craft an animated explainer for Anglian Water. The film guided viewers through the challenges of water scarcity and explored practical ways to address it, all presented in a visually striking and accessible format.

As Will’s continuous line formed towns, taps, rivers, and reservoirs, the story was narrated by a range of real-life water experts. The result was an informative and human-centred piece that made a complex issue feel both understandable and urgent, while remaining beautifully drawn from start to finish.