Novo Nordisk – Rare Disease Awareness Campaign

In collaboration with our longtime partners at Twelve, we helped bring Novo Nordisk’s powerful message to life: a commitment to fighting rare diseases with compassion, innovation, and urgency.

The adverts feature heartfelt voiceovers from Novo Nordisk staff across the organisation, creating an authentic, human-led narrative. Our role was to craft moving visuals that complemented the voices and translated their mission into something visually resonant. The result is a campaign that feels honest and hopeful, shining a light on an often overlooked area of healthcare.