PlayStation – “Play Has No Limits”

We were honoured to join the incredible team at Untold Studios for PlayStation’s high-profile “Play Has No Limits” campaign. This visually rich, cinematic ad pushed the boundaries of world-building, and we were proud to play a small part in bringing it to life.

Our contribution focused on designing and animating easter eggs throughout the film: game-inspired overlays, subtle animated details, and curated imagery woven into the set design. From posters on the walls to blink-and-you’ll-miss-it nods to iconic titles, we helped layer in the playful, referential spirit that PlayStation fans love. The credit for the visual magic goes entirely to the super talented team at Untold. We were simply thrilled to add a few secret ingredients to an unforgettable world.