SumUp – Brand Motion Guidelines

We partnered directly with SumUp to help shape the movement behind their brand. Using their existing visual assets, we developed a comprehensive brand motion guide that defined how elements animate, transition, and interact across different scenarios.

From subtle UI gestures to full-screen brand moments, our work focused on consistency, clarity, and tone. The result is a flexible yet cohesive motion system that ensures SumUp’s digital experiences feel polished, intuitive, and unmistakably theirs, whether viewed on mobile, desktop, or broadcast.